Archetype profiles every prospect using deep behavioral psychology. Not another DISC quiz. A full cognitive map of how they think, decide, and buy.
The average B2B buyer deletes dozens of cold emails daily. Not because they hate being sold to, but because every message sounds the same.
Current tools give you DISC types and MBTI labels. Surface-level frameworks that tell you someone is "analytical" or "expressive." That's a horoscope, not a profile.
Archetype goes deeper. Cognitive biases. Decision-making triggers. Communication patterns. The full behavioral map of how a specific person processes information and makes buying decisions.
Three steps. Fully autonomous. Running 24/7.
Feed Archetype your prospect list. It scans their LinkedIn activity, published content, communication style, and digital footprint to build a behavioral map.
Using multi-framework analysis (beyond DISC or MBTI), Archetype identifies cognitive biases, decision triggers, and preferred communication patterns for each buyer.
Generates outreach calibrated to each person's psychological profile. Messages that feel written just for them, because they were. Then learns from every response.
Founded by a psychologist who's booked thousands of B2B meetings. The science is in the product.
Identifies which cognitive biases (anchoring, social proof, loss aversion) each prospect is most susceptible to, and frames your value accordingly.
Maps how each buyer processes new information, evaluates options, and reaches decisions. So you present your pitch in the order their brain expects.
Analyzes how they write, what they respond to, and the tone that earns trust. Your message mirrors their natural communication patterns.
Every reply, open, and conversion feeds back into the model. Archetype gets sharper with each interaction, building a proprietary dataset of what works.
Archetype is the AI that understands your buyers the way a great psychologist would. Deeply, precisely, and before the first conversation even starts.